About Watanabe Ritaro Shoten
Regional Revitalization as Our Mission
Watanabe Ritaro Shoten is transforming into a “local trading company with a global vision,” based on three core principles:
1. Responding to Opportunities and Change
2. Love for the Hometown
3. Authenticity
By leveraging our experience in sake retail and wholesale, we aim to promote our beloved hometown on the world stage, and become a leader in regional revitalization.
1. Responding to Opportunities and Change
Since the Meiji era, we have been selling sake in Mutsu City.
In the past, when sake was not available in convenience stores or supermarkets, it was normal to buy it from a sake shop.
However, after the deregulation of liquor sales in 2003, large corporations began selling sake at extremely low prices through mass procurement.
In response, our current president, Shuji Watanabe, who took office in 2002, shifted focus to wholesale supply for the Self-Defense Forces and hotels.
This strategic flexibility is the reason we are still here today.
In this fast-changing era, we never stay in one place—we adapt, evolve, and move forward.
2. Love for the Hometown
Everything we do is rooted in our deep affection for our hometown.
We prioritize collaboration with local businesses and acting in the best interest of local residents.
This love is the foundation for sharing the value of Mutsu City with Japan and the world.
We are committed to revitalizing and promoting Mutsu City with sincerity and pride.
3. Authenticity
Authenticity means being real and true to oneself.
In marketing, it often refers to “telling it like it is.”
We strive to express and create the unique authenticity of Mutsu through our work.
Being in a rural area does not mean we are behind the times or lacking in quality of life.
In today’s world, where knowledge and opportunities are accessible from anywhere, location no longer limits potential.
Surrounded by Mt. Kamafuse and the deep blue of Mutsu Bay, we believe this region offers a truly rich way of life.
We aim to deliver genuine value to people who seek the real thing—and pursue excellence both in Japan and around the world.
Code of Conduct
Purpose of Corporate Activities
We aim to increase corporate value, provide meaningful and safe services, and contribute to a healthy, enriched society.
1. Honest and Bold Business Practice
We comply with laws and global standards, and boldly take action on what we believe is right—acting as a leader in our community.
2. Giving Back to the Local Community
As our business grows, we give back what we gain—whether experience or profits—to help build a stronger local economy.
3. Environmental Responsibility
We recognize that nature is a core asset for local economies.
We aim to preserve it in all our business activities and strive for sustainable growth.
Social Charter
1. We contribute to solving local social issues through our business.
2. We respond to social changes by identifying new needs and challenges.
3. We respect human rights and the rights of all citizens.
4. We do not engage in corruption or bribery.
5. We disclose information appropriately and maintain open dialogue with all stakeholders.